CHINO NEIGHBORHOOD HOUSE
(RE-BRANDING)
Background
Chino Neighborhood House is a nonprofit organization founded in 1945 by several school nurses. Initially, they mainly distributed food and clothes to poor students from the trunks of their cars.
In the following years, the organization distributed food, clothing, baby items, hygiene products, and household supplies to disadvantaged families and individuals in the Chino Valley.
Result
I redesigned this organization's brand (logo & typeface) and applications. Throughout this process, I ensure the organization's mission is communicated through the designs. I used a lot of green to enhance the organization's desire to make the community healthier.
Work Mode: Hybrid.
Software: Photoshop, Illustrator, InDesign, Lightroom Classic.
Logo & Typeface
This logo was designed based on the stylized image of a house. There is also the sense that the hands are welcoming and ready to help.
Typeface: VL Kaleko 105 Round Bold.
Chino Neighborhood House Style Guide
Stationery System
Letterhead
Envelope
Business Card
Applications
ID Badge, Info Stand.
Paper Box
Website
Front Brochure
Back Brochure